We meet with you either virtually or in person, and during our time together we will gather all the information we might find useful about you, your brand and your business.
Italian style, Caribbean creativity, German work ethic
“But why do I need a logo?“
This is one of the most common questions we hear from clients, and the answer is simple: you need a logo because you want your customers, or your audience, to recognise you even without hearing or reading your name.
“Well, this is a hard question! Creating a logo can take anywhere from 10 to 30+ hours. It is a long, wonderful process that takes a lot of focus.. but it brings a true feeling of satisfaction.”
– Pietro Di Raimondo, Graphic Designer
A logo represents your values, what you stand for, and determines what people feel when they see it or when they think about it. A great logo has its own energy, mood, its own feeling ad its own message: a professional logo can make the difference between a one-time customer and a loyal fan.
We go through big, medium and small players in your field of expertise, which allow us to understand industry standard, trends, and focus points.
Our team sits down together for a one or two-hour meeting: during this time we discuss ideas and choose the best ones to work on.
After the meeting, our graphic designer starts working on the ideas and develops three or more of them from scratch, creating a few unique, original pieces for the client.
The graphic designer makes a digital, non-definitive version of the three sketches.
We present you our three ideas, explaining their individual features and applications. After you choose your favorite ones, we go on to the next phase.
We gather all your suggestions and apply them to the logo, coming more and more near the definitive version. Once you approve, the Logo Design Process enters its last phase.
Using the logo's definitive version, we create a Brand Manual that will be, from that point on, your and our point of reference for anything related to your brand.